Instituto Superior Técnico

Área de Transferência de Tecnologia do IST

Seminars: Technology Valorization and Commercialization

9 de outubro, 2013

IST’s Technology Transfer Office in partnership with the I-deals/Everis Foundation will host three seminars on “Technology Valorization and Commercialization: from ideas to enterprises” and will take place on October 15th, 22nd and 29th atComplexo Interdisciplinar, IST.

The three seminars will be led by Enrique Abad, business analyst of I-deals, and will focus on valorization of the technologies and on process of commercialization.

PURPOSE:

The professors, researchers and PhD students must understand and be able to articulate the value of their patents and emerging technologies. If you have developed valuable technology and want to understand how it can be valued, join us at the Seminars on Technology Valorization and Commercialization.

DATES:

October, 15th – Chemistry/ Biotech: From 15:00 to 19:30.

October, 22nd – Physics/ Materials: From 14:00 to 18:30.

October, 29th – Mechanics/ Electronics/ Computer: From 15:00 to 19:30.

SUMMARY:

Valorization: key elements: Its main objective will be to introduce the basis of technology valorization as a way to bridge the gap between the “academia” and the market (industry). There will be activities regarding the process to select a target market and to determine a tentative price for a technology.

Technology market positioning: Its main objective will be to learn how to position a technology and its possible evolution (how to look for a market niche).

Customer segmentation/Value added proposition: Its main objective will be to define how to determine the value that a company receives from a technology: the value equation and its variables.

Business plan: key elements: Its main objective will be to get familiar with the “business model canvas” (as a tool to outline the business behind any product or service) and the “pitching technique” (to build the value proposition of a product / service).

WHO SHOULD ATTEND:

The seminars are designed for professors, researchers and PhD students. The event is free, but reservations are required as seating is limited.

Click here to register for the event


FOR ADDITIONAL DETAILS CONTACT:

IST’s Technology Transfer Office: tt@ist.utl.pt or /

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